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What positioning buys you

Positioning is a trade: the more specific you get, the fewer jobs you can apply to — and the better your odds on each one, because a narrow claim is easier to believe than a broad one. The question is how far that trade keeps paying.

How you'd say it

I’m a designer. I solve problems.

Anything with “design” in the title — brand, UI, product, whatever's posted.

Jobs availableInterview rateInterviews you get